SwainSmith Privacy Policy

SwainSmith is committed to protecting your privacy and personal information. Our Privacy Policy is designed to help you understand how we collect, use, and safeguard the information you provide to us and to assist you in making informed decisions when using our website (“Site”).

For purposes of this Agreement, the terms “we,” “us,” and “our” refer to SwainSmith. “You” refers to you, as a user of our Site. By accepting our Privacy Policy, you consent to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

I. Information We Collect

We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information, referring/exit pages and URLs, platform types, preferences you submit, and preferences that are generated based on the data you submit and number of clicks. Personal Information includes your name, title, email, phone number, and/or company name. We may collect this information through forms on our Site when you request a free demo, register for a workshop, contact us, subscribe to our email newsletter, or download content (e.g. whitepapers and samples).

Information Collected via Technology:

You do not need to submit any Personal Information to use our Site. However, in an effort to improve the quality of our services, we track information provided to us by your browser or by our software application when you view or use our Site, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to our Site, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis.
SwainSmith may use both persistent and session cookies. Persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

Information You Provide to Us Directly:

In addition to the information provided automatically by your browser when you visit the Site, to access some content on the Site you will need to provide Personal Information. By submitting your information, you are authorizing us to collect, store, and use that information in accordance with this Privacy Policy.

II. How We Use and Share Information

Personal Information:

We do not sell, trade, rent, or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for SwainSmith, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.
In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, provide links to downloadable content, and inform users about relevant articles or workshops.

Non-Personal Information:

In general, we use Non-Personal Information to help us improve our Site and services. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers, and other third parties at our discretion.

III. How We Protect Information

We implement security measures designed to protect your information from unauthorized access. We protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls, and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software. By using our Site, you acknowledge that you understand and agree to assume these risks.

IV. Your Rights Regarding the Use of Your Personal Information

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional email.

V. Links to Other Websites

We may provide links to other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site. We encourage our users to read the privacy statements of other websites before proceeding to use them.

VI. Changes to Our Privacy Policy

SwainSmith reserves the right to change this policy at any time. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

VII. Contact Us

If you have any questions regarding this Privacy Policy or the practices of our Site, please contact us by sending an email to info@swainsmith.com.

Last Updated: This Privacy Policy was last updated on September 23, 2017.